But what you need to do is push yourself harder, organize yourself, and prioritise what is important. SANA HASHWANI: We love both the business and the design aspect. This is how fashion creates jobs. A large family; 4 siblings, very hands on parents and a lot of love that goes around. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. We did it purely out of choice. The little time I spend with them is quality time when we really bond. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. Correct me if I am wrong. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. She strongly believes that whatever happens, happens for a reason. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. We need to delegate and have younger people work with us. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. The day they published their 100th issue was a major miracle moment for her. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Men dont think they need to take of their skin but its just dirt and must be cleaned up! Making it into a professional business is the key.". We have invested heavily in our brand and we have to think where the brand will be when we are not there. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. With experience, they have learnt how to deal with people, customers, and compensations. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. Its something we have to change. She is one of the top make-up artists in town and it is not surprising why! I have very problematic skin and taught myself to cover up. It keeps you on your toes every single day. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Its very involving and you have to be on top of your game. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? There were fights, logistical problems, and breakdowns but they always kept on pushing. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. Trained as a colon and rectal surgeon, as well as a general surgeon, Dr.Sadaf Khan is currently working at Agha Khan University, Karachi, as both; a clinician and an educator. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. Such a time too, passes.. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. While she loves her work, Sehrs Miracle Moment is her set of twins. At the end of the day when I go home, I am motivated and excited to see them, she explains. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Confidence matters. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. March 24, 2020. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. Education matters. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. ", "Plus, we encourage young designers," Sana adds on. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Hashwani took to Instagram to confirm that she had tested negative for the virus. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. If you can dream it, you can do it.. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Sana has 1 job listed on their profile. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. Elite people with excellent financial resources making products for elite. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? "Ready to wear bridals is not a new concept but its new for us," Sana explains. This is what inspires us the most. We started when the industry was at zero. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. SH: This is the thing with age. SM: We only cater to our clients. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Previous Post Ali Xeeshan You should just focus on yourself and your work. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Shagufta was ready to take on more challenges. In lawn you can take a legal route because theres too much money involved. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Theyre going to trust Mohsin. There are always projects, opportunities. Sana handles prt entirely on her own. Im constantly evolving. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. I have now decided that the answer to this problem is sleeping less! Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . Amin A. Hashwani. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 The next one I do, I will do with a gallery. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. As a woman you have more responsibility of raising your kids well even if the father is very involved. I do everything I tell everybody else to do. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. Her salon is her second home and a safe zen place for her clients. It was that low moment in her life when she stumbled upon yoga and her life completely changed. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. When youre younger, little things seem big. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. Their position is professionally very strong. It is evident that self-care is a high priority in her life. A: What are the main challenges for fashion as an industry? On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Lawn Royals: Sana and Safinaz. For example, our new muslin line is only distributed through our stores. LIMITED. Everyone has old and immunity compromised family members. But with Paperazzi they changed their pace completely. Design schools are another phenomenon; they are very good resources to find designers. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Reams upon reams of cloth draped around each model. You need a strong and independent team with retail knowledge. The field comprised of only a handful of women at that time. Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. I design lawn entirely on my own. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. This is how you achieve brand loyalty. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Somewhere between her studies, family, and career she lost sight of herself. They wont. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. We get into deep, long, and annoying conversations about post-colonial hang ups. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. I am really excited by design because right now you have these tremendous school of kids coming out. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. The clothes are beautiful. It is so liberating. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. It was crass. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. JavaScript seems to be disabled in your browser. SM: In this business PR is very important. Sana and Safinaz are the most non-political and pleasant people in the field. However, the company was nationalised in 1973. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. A long story of the reason for infection was also shared on social media. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. The statement came a day after . I wouldnt have been here, giving this interview, if it wasnt for them.. She unwinds with TV shows, reads books, and hangs out with friends and family. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. The coronavirus test report of Sana Hashmi and her family members is negative. Why are you asking a racist, I want to ask her?". SM: We dont want to be the face of SANA SAFINAZ. So, you know, everything excites you.". Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. A: What made you decide to go into retail? But we know we have to be resilient and go for it. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . Its something that makes her day. LIMITED. The . If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. What went wrong and how can I correct it? Every day there is a new challenge and a new way to problem solving.". Tomorrow is my daughters 7th birthday and the first day of a fashion week. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. In Pakistan, any business owner could actually run an IDP camp I think! Best is to accept, go with the flow and breathe. SM: We are too young; just two and half years into it. The ministry set trade schools in the right areas, where eager girls would come to learn. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. Fashion fades, only style remains the same. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Sana Khan with Vishal Karwal. Worrying about what others are doing will never take you anywhere, Sehr proclaims. Your focus changes once you become a mother. A: So it is contained? What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us.