COMM3445. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. Job Summary. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. (4 Hours). Introduces students to the landscape of mobile communication technologies. e.aboelela@northeastern.edu. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Explores business-to-business and business-to-customer strategies. MKTG6120. Undergraduate Masters PhD Graduate Certificate. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. . (4 Hours). (3 Hours). Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Examines business issues associated with the entertainment industry. Elements of Debate. Emphasizes families of color, families with LGBTQ members, and solo parent families. Designed to help students become knowledgeable consumers and limited producers of communication research. | Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Focuses on the consumer as the key element of marketing strategy and application. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? COMM2550. (4 Hours). Northeastern University. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Dating apps are more specific and numerous than ever. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. (4 Hours). (3 Hours). COMM4602. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Surveys the communication process in complex organizations. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Does not count as credit for business majors. Communication and Quality of Life. . COMM2350. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. (4 Hours). COMM2800. May be repeated without limit. (4 Hours). COMM3655. Production Capstone. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. Rhetorical Approaches to Public Memory. Integrates students experiences in cooperative education with classroom concepts and theories. Northeastern University. (4 Hours). 617.373.8900 MKTG4120. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. 617.373.2000 Covers team selling and relationship marketing. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. COMM3912. COMM2510. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Course content depends on instructor. 2022-2023 Northeastern University Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. The final project is based on reflective thinking, critical evaluation, and creative application. COMM2725. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Here professors know their subjects and how to get you ready for a career after you graduate. (4 Hours). The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. Persuasion and Rhetoric. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. (4 Hours). Analyzes case studies and teaches how to improve the quality of communication in an organization. (4 Hours). COMM3501. (4 Hours). Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. (4 Hours). Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Please fill out the form below with your web request(s). (3 Hours). MKTG4508. (4 Hours). Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Develops skill in marketing decision making, critical analysis, and communication. (4 Hours). Communication Ethics. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . MKTG6200. Marketing Analytics. (4 Hours). Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. (1-4 Hours), COMM4994. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. - Center for Design. (4 Hours). Environmental Issues, Communication, and the Media. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Introduces the fundamental principles of communication law and ethics. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Offers an Advanced Writing in the Disciplines (AWD) course. Sports communication is an emerging area within communication studies and journalism programs. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. B2B and Strategic Sales. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. COMM2912. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Focuses on the entire sales effort. (4 Hours). Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Dean's Research Fellows. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. (4 Hours). COMM2500. MKTG4720. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Boston, MA. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. New Product Development. (4 Hours). If you have any issues please let us know. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. (3 Hours). Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. (4 Hours). Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Emergency Information Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . (4 Hours). (3 Hours). Marketing Research. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Includes professional accounting students. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. (1-4 Hours). Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. COMM6505. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Counts as MKTG2201 for business minors only. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Communication, Technology, and Society. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Organized around a collection of selected readings and real-world games and discussions. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. COMM1511. (4 Hours). * * * * * * Behrakis Health Sciences Center . Explores planning, research, production, and other elements that go into successful advertising. COMM4755. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. May be repeated without limit. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Offers elective credit for courses taken at other academic institutions. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. (3 Hours). MKTG4504. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. COMM2301. Great Speakers and Speeches. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Contact. May be repeated without limit. COMM4901. (4 Hours). Offers students the opportunity to gain hands-on experience in the communications industry. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Graduate Research Practicum in Marketing. #Black Twitter and Black Digital Culture. Producing for the Entertainment Industry. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. | Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Rhetoric of Fascism. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. MKTG4983. May be repeated without limit. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Family relationships are some of the most important and influential relationships in which people are involved. Emergency Information (4 Hours). Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. (4 Hours). (4 Hours). (4 Hours). Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. COMM2700. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). About the Opportunity. Memory has become a central concept for analyzing problems of historical representation and identities. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. COMM2535. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized.