It shows the truth. I saw plenty on my Xbox dashboard whether I wanted to or not. Most interracial couples I know of and see are either Asian-White or Hispanic-White. Criminally inclined blacks dont burgle anymore. This is advertising (if you can call it that) at its worst. This trend is NOT about money. And I 100% agree with what you said about the relationship between art, truth, and propaganda. Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . If you are a long-time Cranky reader, then you know that I believe authenticity is a key component in advertising. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. I gave been living in Latin America, Costa Rica, for the last 13 years. Its all so insincere. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. I commented about this about a month ago and after I did I felt so much better. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. They see white erasure in western culture and wonder why. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. Yep I am surprised that was not mentioned in the article. And the corporate media including Big Tech are not just complicit, theyve been captured completely. Not racist, just human nature. If the target was 90% Hispanic, we would have Hispanic actors in our ads. While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. When you do see a commercial aimed at Latino consumers, the commercials go out of their way to make sure that you know that the people in the commercials are Latino by saying the surnames out loud: Chevy Silverado Thanks for bringing me with you today, Mr. and Mrs. Lopez In todays TV commercials and movies, the burglars are always white! Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. Dont even get me started on Disney! I dont know whats coming over me. Thanks for reading and taking the time to share your experiences and examples. Oh my gosh, I knew things were bad, but this takes it to an entirely different level. and planned cultural change. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. What about The China loving NBA or the NFL? The comments to the thread are right on the money too. What happened to the concept of target market? Yet, pay attention to major retailers. . Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Its a combination of pandering toward certain races and genders . Hed also probably think 1/3 of relationships are interracial, 25% of people are LGBT, all white men are either evil or stupid, all women and PoC are virtuous and intelligent, etc. As a Delta frequent flyer, I cringe every time I walk down the jetway. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. Does that represent the true numbers of passengers or the target for airline passengers? I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. And can you imagine if there were commercials promoting white only banks?? Also, try to find episodes of Max Headroom from the 1980s, early 90s. If you took commercials seriously, you would think the most pressing problem in the lives of young American women is avoiding split ends and shaving their crotches, that normal people do cartwheels after getting a $5 refund on their taxes, or that married couples often give each other new cars for Christmas. When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. B. some bigot dropping hurtful or played-out tropes on Reddit? Black people are seeing themselves everywhere which may strike a few of them as odd, as if white corporate America is shamelessly pandering to them but any warm fuzzies this may bring are likely negated by the fact that blacks in commercials behave just like white people. In the UK you notice plenty of Indian/Arab + White couples. But if they are patient enough, they will finally find this one . Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? White, yes. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! Im pretty sure we have the George Floyd BLM protesters to thank for this. blacks commit crime at higher rates Be loud! Could black players in the NHL then foot the bill for this? But a breakfast cereal company? Reparations?..one strong advocate called for 13 Trillion dollars, $300 K per..if only this country could print that much money and get away with it!.and, when i talk with my friends, we all agree, something has to be done..at this point, as an individual, i can only do what i can, and really, there is a lot i can do. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. Read Fahrenheit 454 and get a prophetic view of this, complete with prophesies of cancel culture and disinformation control, as well as the complete dumbing down of the population the parlor room entertainment wall i.e., TV shows of complete idiocy. His point was that typically black people arent into stuff like hiking, camping, backpacking, canoeing..those kinds of pursuits. Only virtue-signaling organizations do.). If only the other 95 percent of the U.S. population would do the same. As with the Universe, there is a great mass of different forces here. I remember one hard worker with 10 kids that hacked a cab after his day at the refinery but saved enough money that everyone of his kids had more than $10,000 in a savings account at the refinery credit union, a princely sum in those days and the maximum for federal insurance. Youre right, Ace the majority of brands are so aggravating and obnoxious that a lot of us are cutting the cord. Its all such a bunch of crap because the WOKE folks have taken over. Thanks, I switched to GOP after 52 years as a Democrat and a progressive Democrat. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. (Quick experiment: Do a Google image search for white family and black family and see what you get.). Thank you . Its not just tv ads, this forced culture perspective is everywhere and is very much being driven by the so-called coastal elite i.e. Well, I was so upset that I decided to fight fire with fire. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. as racists. There were some American actors like Lex Barker and Ken Clarkbig mennot ever going to be mistaken for womenand they went to Europe to work because it was more traditionalmen were masculine and women were feminine (although they also made women-led action movies-Hollywood didnt catch on to this trend except in comedy films). Who would we need to contact to bring this to their attention? I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. . Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. His presence was a sign, so the argument goes, that the movie's creators had clear left-liberal . Just wow. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. I noticed, but never has it been so apparent like it has in the past couple of years. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? Amen Robert! I also was curious if others were noticing the same phenomenon. Just an FYI. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). Like, they must feel like theyre totally at the edge of Corporate Americas mind. Let them know that they have lost you as a customer. The Kellogg brothers were Seventh Day Aventists who preached that meat is evil, advocating a grain and veg based diet. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! Also note that Americans happily and overwhelmingly voted for this black man to be their president. Its been that way for ages. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. 20% are agnostic, but celebrate Christmas. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. It is the same with Russia, because they have no control there. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Brad, thank you for your thoughtful comment. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. I just press the mute button and minimize the picture in the corner of the screen until it is over. The home security ads all show white male burglars. Come on men! Maybe, we should all stop buying products from any of these companies that use these tactics and the governments now need to intervene to stop this escalating further as this will cause issues, Yeah, I understand things are as bad or worse in the UK, Ian. The ANA asks you to accept cookies for performance, social media and advertising purposes. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. How many movies are made now featuring men (and some women) in their 70s as the action hero lead? Protest, boycott, call, write letters. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. I think what irks me about it is the people making the choices. As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. Why not? Where are the Asians? This blatant punishment of white males should be illegal, as it should be to all races of people. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. I am a white woman from the United States. It should be degrading them as it totally erases their culture and transforms them into white culture. And I think a lot of people instinctively realize this even if they have difficulty expressing it. Which speaks directly to your point about this country and society being dramatically different than they were 60 years ago. I am so sick of this bullshit diversity. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. They have the executives believing unless you show 70%+ minorities you are racist. Ive noticed the absence of white people too. Whats ironic is that blacks are 14% of the population and are they represent the majority on tv commercials. I never believed one could make chicken salad out of chicken poop, but obviously those individuals making TV commercials believe it can be done. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. The obsession with 'diversity' in advertising feels a little sinister. Thanks Madge, you nailed it. But this points out the effort towards Social Engineering that is being made on us from all sides. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. And it is almost assumed at this point that every other couple is either interracial or gay. From there, your marketing will naturally reflect the ethos. And third, inner city public school systems are often limited by teachers unions. I closed it down soon after I closed down my business. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. Not to mention that the sacred cow that feeds and finances most of the media is never called out. None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. (Hopefully I can post the YouTube link), [The Cranky Creative says: YouTube is playing games with the link below. Good observation. Right, it is a culture war and as usual average Joe (s/w/m) isnt part of the war just a victim of it. Its reverse discrimination! For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. You get the drift. Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. Ive always thought that rule number 1 in marketing is to know your audience. It explains the Who, How, and Why of all these social issues. Forced diversity. Lets not reduce the dignity of humans with dark skin to that mindset. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. Being Enterprising and working to create as much legitimate value as possible for self-sufficiency and to benefit as many others as possible. I actually think its more nefarious. Etc. Your example is awfully specific. Perfectly coiffed. If the advertisers followed the US population demographics itd be one thing. Yes, the erasure of strong male role models from American culture is absolutely intentional. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. Slavery has existed within all peoples over the world. Im willing to do my part. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. Why wouldnt you show more people that look like the ones consuming your products? Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. Im proud of that, but I think the powers that be are trying to protect themselves knowing that they lead almost all white ad agencies. People of color in commercials usually do not get my attention and I do not buy their products. Not without being called a racist, a misogynist, a bigot, or a homophobe. What is the Whitewashing of black people? It is pretty pathetic. unless he is placed beside a Nubian Goddess as his love interest or something. Anyone with healthy self-confidence does not require the culture to prop up their egos. Dont allow our media to control who should or should not be placed on a pedestal. Black people put the word out to lie on census to keep population % low. The target demo is never the minority actors depicted in ads. I agree, but like you, I think the motives run deeper than mere profits. As to the why of it all, Im still looking for a good answer myself. Anyhow, I googled my catalog and black vs. white models. Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. I feel like someone is trying to brainwash America. But the people behind it are telling you its all for a good, caring cause, so how can anyone possibly argue? Another word for it is indoctrination, and its rampant. Why do we constantly try and guess? People are getting tired of BLM and lgbtq. Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. What is the rationale for this? Reminds me of Hitler in the 1930s brainwashing the German population. Published on February 05, 2021. See all Cranky ad reviews | Go back to blog home page | Subscribe for free. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. Gay Couple spends time together outdoors. Their leagues are 75% black wheres the diversity on their sports.Really now. Its going to have an impact on how people vote. Predictably, no one commented. Of course they didnt. I have just about quit watching network television. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. Since the companys announcement, I now use the Qwant or Brave search engines instead. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. That said, I think you expressed yourself quite well. I have ad blocks on youtube and on many websites. Or let me correct myselfthe race of the victim is mentioned, but not the perpetrator in those cases. Ive peeked in on my Google search results on occasion and been perplexed by the low search ranking for this article. Thats why I rely on you, my astute Cranky readers, who have never let me down! READ IT!! Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and their purchasing power is growing 70 percent faster than that of non-Latinos. Always appreciate your thoughtful comments. Trying to be politically correct. Have people from those groups get involved in developing and reviewing the content you plan to use. are flooded with open borders watering down the natives. Its so absurd and annoying. I HAD EVERY SYMPTOM of DYSPHORIA! https://en.wikipedia.org/wiki/Mother I dont hear white people complaining about that. Its so stupid. That is the main problem. Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. These trends in media and advertising grieve me deeply for 2 reasons. . Great post, Kallock! I am sad that white people are not represented in TV commercials. Thanks again! It is self preservation! So much for being a racist country.). Hispandering. Who knew? Never mind that I even backed up my argument with official Census numbers. Check out this tweet sent by the NHL regarding the Trans Draft Tournament that just took place in Middleton, Wisconsin (about 10 miles from my old home). Whats racist is the over representation of minorities in tv now. Its pure manipulation, and its done all the time with surveys and scientists (name your field) and poll numbers all for the express purpose of tricking us into throwing our weight behind whatever cause they The Powers That Be want pushed. What does this say about women who arent blonde white models? It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. Thanks for reading. How dumb do they think the 70% of us are that make up America? Be careful when reading that research study. As an aside, Im not sure why the above article suggests that blacks shouldnt be depicted in commercials doing white things, that they should be depicted doing black things. But I myself see plenty of ads from small-time brands that very conspicuously feature oh, not normal-sized women, but actually obese women. The healthy choice, I think, is to get off of social media. I've seen ads with literally theres one east asian, one south east asian, one white, and one black. https://en.wikipedia.org/wiki/Uncle (no picture! Thank you for writing this article! It has actually made me racist somewhat. It is because they loath to present young white men as heroes or role models. Suddenly the woke corporations have dropped whites and replaced them with black America acting like white America. This is a great idea, Thor. Where were all of these companies five years ago. its almost exclusively black man and white or Asian woman. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). Also almost never see Asians either. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. Thank you, Jo! Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. November 2021. You rock! But boy, Ive learned since then!! There is no need for this lopsided depiction of blacks in ads and on tv. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. As is Jardiance Ron. Hes whiter than just about any white person you know. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. Theyre just trying to make them appear as white families. The dilemma we face with reparation, is that when someone feels wronged, and they choose to remain bitter, no amount of apologies and reparations will ever suffice.